Easter is edging closer and closer, which means an excellent opportunity for businesses to implement new campaigns.
A holiday like this gives you a chance to leverage your marketing and gear your efforts towards offers and promotions that can run during this time.
Whether you take part in this seasonal celebration or not, taking advantage of the benefits it can offer business-wise is a great idea. Most people are also looking for things to be excited about in the hopes of lockdown coming to an end, so you can use this to your benefit.
Working with professionals, such as a digital marketing agency London, can be extremely valuable if you require assistance with your campaigns and overall digital strategy.
For now though, here are a few ideas on how you can use the power of digital marketing to boost your sales this Easter.
Put an Easter Spin on Your Email Marketing
2021 is the year of email marketing. There are so many ways you can incorporate Easter into your emails that will resonate with your audience and convince them to make a purchase.
Firstly, the design is crucial as this is what captures the audience’s attention first. Take a chance and be a little creative; use some Easter-themed icons and images. You do not necessarily have to sell chocolate to promote your business during Easter. Remember, it is also the beginning of Spring, and this can be another source of inspiration to get your customers shopping.
Secondly, create an Easter promotion during the weekend where customers can get a percentage off or a gift with purchase, anything along those lines. Include this at the top of your email to ensure everyone sees it as they open it up.
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Maintain a consistent theme across all your social channels by introducing images, gifs, or videos with the same colours, tone, and messaging. You can go a step further by offering a special deal during the Easter weekend to those customers who follow you on social media.
Instagram, Facebook, Twitter, and LinkedIn are the social platforms where most people spend a lot of their time these days. Make use of this knowledge by targeting the audience you want to and send your promotions their way via these channels.
You can pivot your messaging so that it lines up with your Easter special, as well as the coming of Spring and warmer weather. You have the opportunity to spark happiness within your customers, increasing the likelihood of their conversions.
Utilise the Interactive Aspect of Stories
Instagram, Facebook, and even Twitter stories are fantastic opportunities for you to connect with your customers on a more personal level.
Do not rule out the impact that stories can have. Because they only stay live for 24 hours, you can also have a bit more fun with them. You can get direct feedback from customers regarding what they would like to see or what kind of specials they would be interested in. You can also share sneak peeks of any deals you are planning on offering during Easter in weeks before to get your customers curious and excited to know more.
Landing Pages Specifically for Easter
If you decide to run dedicated Easter campaigns, an excellent way to turn your audience into paying customers is by using a landing page with a clear call to action.
Landing pages are the perfect option for seasonal campaigns that run for a short period. You can design it in line with your branding, of course, but throw in some Easter/Spring-inspired elements that will genuinely capture customers’ attention.
Your landing page can tie in with your email marketing too. Include the link within your email and encourage people to click. The more clicks you get, the more eyes you have on your landing page, and therefore, the more chance you have of converting customers.
Holidays are incredible opportunities to get creative with your marketing and try different things. With Easter looming and Spring’s start too, you can focus on these feel-good occasions to inspire your audience to feel the excitement. With any luck, lockdown will be coming to an end, warranting even more celebrations.