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Well, put it like this, I wish I’d set up a BuzzSumo alert to track mentions around stocks and shares a long time ago – my bank account would be thanking me profusely right now!
Social data is real time information, it’s the birthplace of viral consumer trends and, most importantly, it can be monitored with a simple alert.
At the end of the day, news becomes conversation and conversation becomes news.
Overlooking social trends can mean you lose out on big opportunities, or end up paying a hefty price.
Robinhood’s competitors (ie. no fee, free-trading apps) would do well to set up future social and web alerts on the inventory of their own platforms.
This might help them spot Reddit’s next (stock based) weapon of choice in it’s David vs. Goliath war against hedge funds, and ultimately replicate Robinhood’s success.
In fact, they should do so sooner rather than later, if this article from The Verge is anything to go by…
After buy ban, GameStop hypebeasts are looking for a Robinhood alternative
If you want to start matching content with conversation analysis, why not get a 30 day trial of BuzzSumo or book your Brandwatch demo here.
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